The Inertia

“Day 11: Still have all my limbs; still have yet to encounter the ocean’s apex predator. I will continue to remain observant and to prepare myself for the worst.”

Above is an entry from my journal, dated July 12, 2016. With shark sightings on the rise in Southern California, everyone from my dad to my boss has been looking out for me, thinking of me, praying for me as I continue to chisel deeper into my presumed fatal addiction to surf. Talk about impeccable timing; I was hooked me up with Modom’s new Shark Leash. The name should be pretty self explanatory in today’s world of shark repellent technologies. It’s plain and simply a leash designed to deter sharks.

First impressions? The thing is heavy. It carries some weight with it. But to be frank, it’s a surf leash, so how heavy can it really be? But if surfing is your main source of exercise, i.e. you don’t hit the dumb bells too often, then yes, you will notice the weight difference between the Shark Leash and your standard surf leash.


Yet, whatever off-putting emotion you feel from the weight of the leash will be remedied by its sleek, modern design and technological nuances.

This leash is not just “nice” in the sense that it won’t get tangled. No, it’s nice in the sense that it may help you to keep a hand/arm/leg/ your entire life. This stems from the powerful magnetic technology harnessed in the small, indistinguishable Sharkbanz on the contraption’s cuff. The technology is particularly effective given that “sharks have the most powerful electrical sense in the animal kingdom.”

The leash works on the premise that the magnets create a “highly unpleasant,” but still hopefully humane sensation for sharks. The sharkies don’t like this sensation. The sharkies don’t swim near this sensation. You get to continue surfing and cohabit the beautiful marine ecosystems with relatively less worries.

The reality is that sharks are out there. In fact, if you listen to a recent interview with Dr. Chris Lowe, shark expert and director of California State University, Long Beach’s Shark Lab, you’ll find out there are actually more shark sightings because there are simply more sharks near our coasts. Some would argue there are just more people in the water and at the beach, therefore more sightings. But whether you have the answer or not, why not invest?

Relative to your run-of-the-mill leash, this one is expensive. But if you have the extra cash and still site monetary reasons as you primary concern in investing, you should actually question how much you value your own life. You really don’t think you are worth $180? You are a radiating rainbow of human beauty and uniqueness; don’t be silly and risk all that.

With all that said, you can still get attacked by a shark while wearing this leash. You can also still get killed on a bike if you wear a helmet. You can still die in a car accident if you wear a seatbelt. Most likely none of these facts have caused you to stop riding a bike or driving a car.

I will continue to document my journey with Modom’s Shark Leash. “Still have yet to see a shark, so I think this leash is working.” Don’t be surprised if this remains fairly unexciting. That’s what I am aiming for.


Only the best. We promise.


Join our community of contributors.


Weekly. Free.
Just like a set wave.

Everything that matters in surf + outdoors
directly to you inbox.

We take your privacy very seriously.
Unsubscribe at any time.
Subject to Terms and Conditions.

No thanks