The Inertia

Sometimes we ask ourselves, what does “The Good Life” mean for us?

We think that living legit is to be legitimate. Honest. Pure. To be yourself. And to do what you love doing. No matter what that is. We think that in itself is the only credible thing and nothing else.

We like to to do things our way–to follow the unqiue blue prints in the life we lead individually and to enjoy that same path collectively. We believe “the good life” is about feeling good and we believe that is a process. The process of a choice.


It’s not just the absence of illness or pain or even to escape from death. It’s not just material wealth. It’s not about feeling safe or socially accepted or to stand out of the masses because of money and power. It’s not about classifications or labels that you put on people or things.

The good life can be a feeling of being in harmony with nature and the ocean, which can bring periods of transcendent joy and a kind of love or energy that joins humans to all living things.

We embrace the good life as a feeling of physical, mental, emotional and spiritual harmony that each of us can experience, even if only for short periods of time. To be aware of our words and actions that shape our present and future. We see life as a challenge. We want to have fun embracing that challenge and appreciate the ride in the roller coaster that life ultimately is.

In essence, for us, “the good life” means doing what you love doing.

Good life, Gonzales life.


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