The Inertia Founder
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Portugal Golden Wave Surf

To new beginnings. Photo: Francisco Antunes | @getlost_photo


The Inertia

We just got the digital equivalent of a new haircut, fresh jeans, a pocket tee and shoes to match, and we’re so excited about it, we figured we’d just bring it up before you even had a chance to ask! Were you going to ask? No matter. You look nice today, too.

Yep, something looks different. And that’s this website. Ohhhh yeah!

While I must admit, we’ve been tripping over ourselves for about a year enduring the tedious process of applying a set of Photoshop mocks to more than 20,000 individual articles and 2,500 contributors that comprise this living, breathing digital universe of surf and outdoors. But that wait hasn’t taken the shine off! Far from it. Oodles of news, opinions, short films, and features all enjoy a fresh skin. Modern classic if you will. Font nerds, forgive me.

Ultimately, we want to create a nicer experience for you, our reader, and elevate the aesthetic to match our ambitions and where we see The Inertia heading. Adobe Caslon Pro was meant to sing. The New Yorker knows this. Be it an angsty opinion piece to Natalie Imbruglia’s Torn or an epic examination of safety and geopolitical turmoil to Bohemian Rhapsody, the extended white space on that serif is easy on the eyes and soft to the touch. But we are nearing 2019. Proxima Nova is a nice reminder of that.

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The Inertia has always been a place that celebrates our passion for surf and outdoors and a positive, genuine curiosity about the world.

Considering the landscape of digital content is morphing at a breakneck pace, we’re excited to continue the joyous, challenging process of adaptation. Expect more in-depth features. More original short films. More boundary-breaking events. More experiments. More smiles and goodwill.

The Inertia has always been a place that celebrates our passion for surf and outdoors and a positive, genuine curiosity about the world.

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A special thanks to our good friend Robbie Reynolds, who put his heart into this project – from the Venice Pier to the Santa Monica Mountains in the footer. And huge thanks to Ross Pfahler, the digital mastermind and father-to-be who made it all (literally) click, and anyone and everyone who’s participated in this ball of passion in any which way. We appreciate it, and we look forward to journeying into 2019 together. And feel free to let us know about any bugs. Just email info@theinertia.com. There are bound to be many, so thank you for your patience as we get it all ironed out.

Have an awesome rest of your week, and hope you get to spend some time outdoors.

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