Distributor of Ideas

The Inertia

You might’ve heard of a surf company called Finisterre. In an industry inundated by big brands with suspect supply chains and shoddy craftsmanship, Finisterre makes things that last, and they do it while remaining committed to the environment.

They’ve assembled a crew of ambassadors who represent what the company stands for: Easkey Britton, Tom Kay, Sandy Kerr, Noah Lane, Fergal Smith and Matt Smith. In Common Ground, filmmaker Luke Pilbeam trains his lens on them, finding out about surfing, the brand they proudly represent, and how they got involved. The end result? A short film that’ll make you want to lead a happier, healthier life.




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