Monkeys, basketball draft announcements, ex-Twitter CEO Jack Dorsey’s first Tweet — these items and everything in between are examples of non-fungible tokens, or NFTs, being bought and sold at this very second around the world. The diversity and weirdness of these things have become emblematic of NFTs and cryptocurrency as a whole, where if you don’t embrace it early, you’re bound to fall behind.
This mantra is no different for the emergence of NFTs into the sports world. The fusion arguably began with the Vancouver-based company Dapper launching the NBA Top Shot marketplace in October 2020. The e-commerce site allows anyone to buy a moment from basketball history featuring any team, player, and game. The top sale from this site is crowned by an NFT of none other than LeBron James, dunking on a Miami Heat defender in the 2020 NBA Finals.