Remember when the WSL was the ASP and everything sucked? The webcast sucked, the logo sucked, the whole damn thing sucked. For years, it was amateur hour. Compared to mainstream sports, pro surfing looked like Little League. Then a billionaire bought it and painted everything green. Dirk Ziff pulled money out of all of his orifices and chucked it all over everything. The name changed. The logo changed. The webcast changed. Surfers got numbers and jerseys. And most importantly, the WSL stopped hiring surf industry rejects and started hiring professionals. Like their newest hire, Erik Logan. As of January 2019, he’ll be the President of Content, Media, and WSL Studios.
“Logan’s role at the WSL will include the delivery of all live and non-live content and media, in addition to global distribution across all the WSL’s owned and operated channels, as well as its partners,” the press release reads. “Logan will also oversee the creation of WSL Studios, which will deliver a broad range of high quality scripted and unscripted surf and lifestyle content. He will also lead a new direct-to-consumer membership offering, which will in the future become a key aspect of the WSL’s world-class content portfolio.”