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The Inertia

The Inertia

Distributor of Ideas

Kelly Slater in Loose Change
Surf

Here’s the Time Kelly Slater Ran Over Rob Machado In a Convertible BMW

1 min read
Bomb cyclone
Environment

Satellite Images of the ‘Bomb Cyclone’ Show How Massive It Was

2 min read
Kook
Comedy

Shane Sykes and Beyrick De Vries Turn a Classic Game of H.O.R.S.E. Into Surfing’s ‘K.O.O.K.’

2 min read
Markus Eder skiing
Mountain

Markus Eder’s Guide to Being a Style Master

1 min read
Nathan Florence surfing in Hawaii
Surf

A Session Through Nathan Florence’s Eyes

1 min read
Pierre Vaultier pump track snowboarding
Mountain

Pierre Vaultier Built the Ultimate Pump Track

1 min read
Jamie O'Brien boogie boarding Pipeline
Surf

Watch Jamie O’Brien Bodyboarding at Perfect Pipeline With Jeff Hubbard

1 min read
kai lenny surfing
Surf

Kai Lenny Is Hydrofoiling With a Very Strange New Wetsuit

2 min read
Animated short on surfing
Surf

This Animated Short Will Make You Appreciate the Complex Science Behind Riding Waves

1 min read
Bruce Irons surfing in Loose Change
Surf

Watch Bruce Irons and Taj Burrow In a Way-Back Track from 1999

1 min read
North Carolina's Jim Martin is still skating hard at 78
Inspired

Vlogger Spencer Barton Claims He’s Found the World’s Oldest Skater

1 min read
Style Queen Kelia Moniz. All hail!
Surf

Kelia Moniz Is the Queen of Style and Grace at Noosa

1 min read
Nate Florence
Surf

Nathan Florence’s Obsession With Trying to Stomp Out Backside Airs Is Getting Pretty Funny

2 min read
Matt Dunsmore
Surf

Matt Dunsmore’s Scoring All Over the World On His Own Dime (and It’s Money Well Spent)

2 min read
Henry Davies surfs The Right.
Photos

The Right Just Enjoyed a Psychotic Early-Season Opening Day

1 min read
John John Surf Ranch Knee Rehab
Surf

John John Looking Limber During Recent Surf Ranch Knee Rehab

2 min read
Italo Ferreira
Surf

Italo Ferreira Is Putting Fear In the Hearts of Everyone He Surfs Against

1 min read
Caitlin Simmers, Kirra Pinkerton, Tanner Waite, and Lucas Owston surfing Blacks.
Surf

Wienerschnitzel Has a Grom Super Team, and the Kids Rip

2 min read
Jamie O'Brien Surfing a Ladder
Surf

And For His Next Stunt, Jamie O’Brien Will Perform Surfboard Riding On an 8-Foot Ladder

2 min read