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The Inertia

The Inertia

Distributor of Ideas

With the end of summer coming to a close, it's a good time to look back at those south swells that (occasionally) graced the western coastline.
Surf

Is Alex Gray the Most-Tubed Man on Earth?

1 min read
Surf

Behind the Scenes of Jordy Smith’s Path to the Yellow Jersey

1 min read
The Good Stuff Beach Towel
Gear

Introducing The Good Stuff Beach Towel!

1 min read
Twiggy's no stranger to big waves. It's odd to watch him sometimes because he seems so comfortable on waves of serious consequence that they don't seem consequential
Surf

One Stupidly Giant Tube With Grant ‘Twiggy’ Baker

1 min read
Tremors around Bali's Mount Agung have been steadily increasing, indicating an even higher chance of an eruption.
News

Bali Volcano Eruption May Occur in a ‘Matter of Hours’

2 min read
Red Bull Heavy Water
Surf

The World’s Toughest SUP Race Is Almost Here

1 min read
Look How Perfect Desert Point Is
Surf

Look How Perfect Desert Point Is

1 min read
Surf

Jack Johnson Rips!

1 min read
Noa Mizuno is growing up looking at perfect waves. Now, as a student at Punahou High, a private high school on Oahu, he's making a name for himself by surfing on them incredibly well.
Surf

Noa Mizuno’s High School Film Project Is Incredible

2 min read
Mount Agung is set to erupt, according to vulcanologists. Photo: Bali Arya Tours and Travel
News

Imminent Eruption of Volcano on Bali Prompts Massive Evacuations

2 min read
stephanie gilmore, malibu, cribs, mtv cribs
Surf

Let Stephanie Gilmore Give You a Tour of Her Malibu Home

1 min read
At the Lofoten Classic, a pair of killer whales entered the lineup.
Surf

Killer Whales Are Surfing in Norwegian Surf Contests Now

1 min read
Chuck Norris hate crowds, just like you.
Surf

Chuck Norris HATES Crowded Lineups

1 min read
This is the sixth season of surfing's Jackass, and somewhat surprisingly, no one is dead yet. But there's a whole new season of Who Is JOB!
Surf

The First Episode of Who Is JOB 7.0 Just Dropped, and Yes, They’re Boxing

1 min read
The Outer Banks Kill Devil Hills area a few years back. A 66-year-old man was pulled dead from the water nearby. Photo: Mickey McCarthy
News

Cape Hatteras Surfer Found Dead With Surfboard Still Attached to Ankle

2 min read
Everyone loves Mason Ho. This is an example of why.
Surf

Mason Ho’s Newest Edit Might be the Best One Yet

1 min read
Surf

Watch 2017 VISSLA ISA World Junior Surfing Championships Live Now!

1 min read
Surf

Surf Explorers Are Pioneering Alaska’s Beautiful Untamed Coast by Boat, Plane, and Helicopter

2 min read
Josie Prendergast is an amazing surfer.
Surf

Prepare to Fall In Love With Josie Prendergast

1 min read