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The Inertia

The Inertia

Distributor of Ideas

Here, Josiah Amico, a Ventura County ripper, gives a few examples of just what to do to stand out in a group of people that are all standing out by pretending not to care about standing out. 
Comedy

Here’s a Sure-fire Way to Get Sponsored

1 min read
Smiling should be considered the most stylish maneuver in surfing.
Surf

Just a Bunch of Waikiki Groms Ripping at Queens

1 min read
Up Alaska's Turnagain Arm, a bore tide of unusual strength brought surfers, paddleboarders, and spectators out to see Mother Nature's power.
Surf

Alaskan Bore Tide Brings Tiny Surf Community Together

1 min read
Surf

Pedro’s Bay Is 22 Minutes of Surf Film that Will Blow You Away

1 min read
News

Kelly Slater Just Had Successful Surgery On His Broken Foot

2 min read
Surf

Waikiki Is Producing the Next Generation of Longboarding Groms

1 min read
News

BREAKING: Puerto Escondido Challenge Called ON for Sunday/Monday

2 min read
Arts

This Artist is Absolutely Killin’ it On the Streets of New York

1 min read
Surf

Watch This Dog Get Tough With a Tiger Shark: “Beat it, Kook”

1 min read
When the waves well and truly showed up, the world's best surfers took to the lineup before and after the horns sounded. And damn, was it ever a show.
Surf

This J-Bay Free Surf Session Will Blow You Away

1 min read
Candles! Bethany! Sticky Bumps!
Surf

Bethany Hamilton and Sticky Bumps Have a New Line of Candles

2 min read
In some cases, the lumps and bumps on a wave make the jump to something a little more hazardous.
Surf

This Guy Dodged a Hole in the Ocean

1 min read
Surf

Is Skeleton Bay the Best Left Point in the World?

2 min read
Environment

Is This Croc Dragging an Entire Cow in the Water Further Proof Crocs Are Scarier than Sharks?

1 min read
Surf

GoPro Gets In On Shark Week With the Scariest Encounter Ever From South Africa

2 min read
Surf

British Surfer Oli Adams Scores Ice Cold Atlantic Perfection Just Beyond the Trees

1 min read
Eight tropical cyclones at once were in the North Pacific Ocean over the weekend. Image: Weather Channel
Surf

8 Tropical Cyclones Happened at Once Over the Weekend

2 min read
On Friday morning, a solid pulse hit the archipelago, and the wave at Padang Padang came to life.
Surf

The Rip Curl Cup Padang Padang Expression Session Was a Tube Pig’s Dream

1 min read
When one thinks of good ol' fashioned ripping, Mitch Crews should be top of mind.
Surf

Finally, Surf Porn Worth Watching

1 min read