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The Inertia

The Inertia

Distributor of Ideas

Rescuers didn't know where to look.
News

Man Attacked by Bull Shark at Florida Nude Beach

1 min read
An aerial shot of the Whittier fire burning off Hwy 154 in SB County. Photo: Santa Barbara/Twitter
Environment

Wildfires Force Thousands to Evacuate in Santa Barbara County

2 min read
Mateus Herdy is a 16-year-old Brazilian phenom.
Surf

16-Year-Old Brazilian Phenom Heads to Indonesia; Proceeds to Blow Minds

1 min read
Corey Colapinto is a supremely talented surfer. The San Clemente native is one of those guys who catches everyone's eye
Surf

Just a Bit of Some of the Most Beautiful Longboarding You’ve Ever Seen

1 min read
Orcas aren't an uncommon sight in those waters, but no matter how many times you see them–especially if you see them up close–it never fails to amaze.
Video

Watch This Pod of Orcas Get Insanely Close to Two Swimmers

1 min read
Jack O'Neill was a constant purveyor of stoke–a man who lived to have fun and to see others have fun. 
Surf

This Is the Most Incredible Tribute to Jack O’Neill’s Life

1 min read
Surf

Watch This Kiteboarder Accidentally Ollie a Humpback Whale

1 min read
Surf

Imagine What Kelly’s Wave Would Look Like Inside This 12 Million-Gallon Indoor Ocean

1 min read
Arts

How This Artist Finds the Same Flow State in Both Surfing and Painting

2 min read
Mick Fanning has spent a lot of time getting barreled. But a 20-second tube ride at Kelly Slater's wave pool is insane.
Surf

Watch Mick Fanning’s 20 Second Tube at Kelly’s Wave

1 min read
A pod of orca whales targeted a minke whale in Russia.
Video

Incredible Drone Footage Captures Pod of Orcas Hunting Minke Whale

1 min read
Surf

Is Steph Gilmore the Most Stylish Surfer to Ever Ride a Wavestorm?

1 min read
Mountain

Watch Tony Hawk Throw Down in the Halfpipe With Ed Helms From ‘The Office’

1 min read
Surf

Jack Freestone , Mitch Crews, Dusty Payne, and Others Free Surf Madness in South Africa

1 min read
Mountain

Did Famed Pilot Amelia Earhart Actually Die in a Japanese Prison in the Marshall Islands?

2 min read
Surf

How Byron Bay Packs So Much Cool Into One Place

1 min read
Surf

Watch Reporter Covering the 4th of July Ironman Comp at Hermosa Beach Get Puked On

1 min read
Free friction is an interesting corner of the surf world.
Surf

Finless and Fancy Free: Why Finless Surfing Will Change Your Surfing Life

1 min read
Surf

Watch This Picturesque Sojourn through the Beautiful Corners of Mainland Mex

1 min read