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The Inertia

The Inertia

Distributor of Ideas

Culture

In Honor of iPhone’s 10th Anniversary Here Are 10 of Our Favorite iPhone Stories Ever

4 min read
Culture

The Inertia’s Definitive Summer Reading List

7 min read
Mountain

Here’s Rachel Atherton, One of the Toughest Mountain Bikers Alive, Resetting Her Dislocated Shoulder

1 min read
Surf

You’d Never Guess This Kid Ripping in Bali Is from Belgium

1 min read
Here is your entire week nearly perfectly described by surfing, courtesy of the WSL.
Comedy

Every Day of the Week Perfectly Described by Surfing

1 min read
No one is pushing the limits quite like Albee Layer is.
Surf

Proof That Albee Layer Isn’t Even Human

2 min read
Surf

Watch Last Week’s ‘As Good As It Gets’ Gold Coast from the Sky

1 min read
Frankie Harrer heads to France, and it is beautiful!
Surf

Frankie Harrer Goes to France: C’est Magnifique!

1 min read
Surf

This Is Easily the Coolest Finless Foamie Surfing You’ve Ever Seen

1 min read
In case you haven't heard, Kirra has been all-time lately.
Surf

Stephanie Gilmore and Friends Scoring All-Time Kirra

1 min read
Mountain

Tony Hawk Posted This Hilarious Video of a Kiteboarder Going Full Kook at Skate Park

1 min read
Alana Blanchard and Jack Freestone are having a baby.
News

Alana Blanchard and Jack Freestone Just Announced That They’re Having a Baby

1 min read
Jiu-jitsu and surfing are strange bedfellows, but bedfellows they are.
Surf

This Is the North Shore’s Jiu-Jitsu Training Center: the Boar’s Nest

2 min read
Party waves are fun. Shorebreak is fun. So it stands to reason that party waves in the shorebreak should be fun.
Surf

When “Shorebreak” and “Party Wave” Don’t Mix

1 min read
The Wedge Was Firing on June 23rd
Surf

The Wedge Was Firing on June 23rd

1 min read
In the world of surf, there are a few people who stand out for their ability to ride anything.
Surf

Central American Wanderings with Jared Mell

1 min read
Seals, though, are predators, through and through. Just have a look at what happens when they get their hands/flippers on an octopus.
Video

Here’s What Happens When a Fur Seal Battles an Octopus

1 min read
Everything looks easy for Rob Machado, from spitting Pipeline tubes to little French beachies.
Surf

Rob Machado Goes Fishing in France

2 min read
You know things like Fail Army and Kookslams are so popular? Because people LOVE to see someone else failing miserably at life.
Surf

4 Straight Minutes of @Kookslam Carnage

1 min read