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The Inertia

The Inertia

Distributor of Ideas

Mason Ho Portugal
Surf

Mason Ho’s Newest Edit Reaffirms the Fact He’s the Most Fun to Watch Dude in Surfing

1 min read
The 2015 Partywave Sweater Invitational
Surf

The First Annual 2015 Partywave Sweater Invitational: Best Contest Ever?

1 min read
Mysterious purple slop that's plaguing Northern Norway's beautiful coast. Photo: Roger B. Larsen
Environment

Mysterious Purple Sludge is Taking Over Norway’s Coast: What is it Exactly?

2 min read
Environment

Watch this Shiver of Sharks Whip Up a Feeding Frenzy Inches from Shore

2 min read
Photos

Try to Comprehend the Mind Blowing SIZE of Nazare

1 min read
Environment

King Tides and Wild Weather Headed for California

2 min read
Surf

Gabriel Medina Nearly Collides with a Boat in the New Trailer for Rip Curl’s ‘The Search’

1 min read
Environment

337 Whales Have Beached in the Largest Die-Off Ever Recorded

2 min read
Mick Fanning is a little bit better at surfing than most, so when it comes to alternative equipment, he's got a bit of a leg up.
Surf

That Time Mick Fanning Surfed a Bodyboarder at Snapper Rocks

1 min read
Early this month, Portugal's most famous wave lit up.
Surf

Sebastian Steudtner’s 45 Second Nazaré Monster is Insane

1 min read
Brad Domke is doing things that no one else in the world is doing. How often does that come along in our little surf world?
Surf

Brad Domke’s Second Wave at Nazaré is Just as Mind-Blowing as the First

1 min read
Back in the day, surf videos had more than just surfing in them.
Surf

Uluwatu Grooves and an Ode to the Scooter

1 min read
Starring Backdoor and Pipeline wipeouts, closeouts and "too many people to name," Nuggets is one afternoon at the world's most famous spot.
Surf

North Shore Nuggets

1 min read
The property itself is insane.
Photos

You Can Buy This Quiksilver Magnate’s Insane Mansion in Australia

2 min read
Wade Carmichael isn't a guy that you hear about winning contests all that often.
Photos

A Complete Dark Horse Just Won the Hawaiian Pro at Haleiwa

3 min read
With round one and two out of the way, yesterday the gates opened on round three and four, and there was no shortage of excitement.
Photos

Big Scores, Bigger Upsets at Hawaiian Pro at Haleiwa

2 min read
When Tom Lowe started to paddle for this Puerto bomb, he quickly realized that punching the eject button was the best possible option.
Surf

You Have to See Tom Lowe’s Brutal Puerto Wipeout

1 min read
Imaikalani Devault
Photos

Meet the 17-Year-Old Ripper from Maui You’ve (Probably) Never Heard Of

1 min read
Dane Reynolds doesn't always ride the most traditional boards.
Surf

Dane Reynolds on the Intricacies of Board Design

2 min read