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The Inertia

The Inertia

Distributor of Ideas

Great White
News

Australian Government in NSW Spends $250K in Hopes to Curb Shark Attacks

2 min read
Environment

Man Fined for Flying a Drone Too Close to Orcas

1 min read
Surf

18-year-old Russell Bierke is Big-Wave Surfing’s Next Big Thing

1 min read
News

Surf Snowdonia is Fixed

2 min read
You know those days that are a little big bigger than you're comfortable with? This is that, times 100.
Surf

OUTSIDE! Massive Cleanup Set at El Buey

1 min read
Surf

Mick Fanning Elevator Drops at Giant Shipsterns, Makes Local News

1 min read
Bianca Valenti
Surf

Bianca Valenti is Leading the Charge of Female Surfers at Mavericks

1 min read
Scientists are predicting a dramatic increase in sea levels on the U.S. west coast within the next 20 years. Photo: Shutterstock
Environment

NASA Scientists Show Dramatic Global Sea Level Increase Since 1992

2 min read
Business & Media

Your Smartphone Just Stepped in to the Action Cam Game

1 min read
Sometimes getting the shot means willingly putting yourself in harm's way.
Surf

Anthony Walsh is in Harm’s Way

1 min read
Costa Rica
Surf

Costa Rica: The Land of Miracles

1 min read
Surf

This Will Make You Run For the Nearest Body of Water

1 min read
Video

Russians Are Surfing Through Typhoon Goni (in Rush Hour Traffic)

2 min read
SurfCo Hawaii Quick Fix
Call of the Wild

Revive Your Busted Sticks with SurfCo Hawaii’s Quick Fix Repair Kits

2 min read
Surf

Betet Merta is “Da Guy” in Bali

1 min read
We had been following Hurricane Marie's swell for several days before it hit, but you can never believe the hype until you see it.
Surf

Let’s Celebrate the Greatest Day the California Coast Has Ever Seen: Big Wednesday

1 min read
Bethany Hamilton
Surf

Bethany Hamilton Snags a Wildcard for the Swatch Women’s Pro at Lowers

1 min read
Surf

#TBT: When John John Was the Most Famous 3rd Grader in Surfing

1 min read
Surf

Greg Noll’s Sunset Beach Rhino-Chaser Goes to Auction

2 min read