Distributor of Ideas

The Inertia

For every sponsored surfer out there, there’s a humble ripper who squeezes in sessions between laying concrete foundations, chopping down trees, or installing HVAC systems. No stickers on boards – just stuffing draining pits and lofting huge punts with aplomb.

El Salvadorean phenom Bryan Perez may be the best example of that truth. Before the Billabong team showed up to reap the bounty of the country’s picture perfect righthand pointbreaks, Perez was without a major sponsor. When they saw him in the lineup, they made the unanimous decision that he needed a Billabong sticker on the nose of his board. Pronto.

It’s safe to say the Billabong crew scored and is psyched on the new addition.




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