Bush drag is real. At least according to this Movember campaign, it is. You see, a big bush can ruin the perfect wave, so this was a good opportunity to shine a humorous light on a serious problem: men’s health.
“75% of our customers are male,” says Slyde Founder Steve Watts, who created the campaign with Manscaped, “and we felt we had a great opportunity to help educate and hopefully make a difference in their lives.Humor is a great way to open up the doors to difficult conversations, like prostate cancer, testicular cancer, and suicide, so we got pretty outrageous in this video. You never know the smallest action has an impact, even if it’s just sharing a laugh with a bro.”
Note: You can learn more about the campaign to battle bush drag and support men’s health this Movember here.