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The Inertia

The Inertia

Distributor of Ideas

Vans surf team Dane Gudauskas Blue Intensity
Surf

Vans’ Newest 14-Minute Surf Flick Is Exactly How Surf Flicks Should Be Done

1 min read
Surf

If This Doesn’t Make You Want to Go For a Good Old Fashioned Body Womp, Nothing Will

1 min read
Mountain

This Is Volkswagen’s Newest Camper Van, the “California”

1 min read
Surf

How a Finless Foamie Can Turn Mediocrity Into Opportunity

1 min read
Have you ever considered what Jamie O'Brien's travel bags must look like?
Surf

Jamie O’Brien Went to Mexico With a Couple of T-Rex Suits, and It Was Hilarious

1 min read
Lock Stock, the customized Continental GT 650 twin. Image: Royal Enfield
Surf

Royal Enfield Unveils 3 Gorgeous New Custom Motorcycles at Wheels and Waves Festival

2 min read
Surf

This Barge Got Upended in the Lineup During a Bombing Nicaraguan Swell

1 min read
Don't you just love the surf stylings of one Asher Pacey?
Surf

Asher Pacey’s Signature Twin Fin Test Drive Session at Snapper Rocks

1 min read
7 Years of Irish Adventure: Will Skudin's Incredible Short Film Shows Just How Great Ireland Can Get
Surf

7 Years of Irish Adventure: Will Skudin’s Incredible Short Film Shows Just How Great Ireland Can Get

1 min read
Ever heard of Mason Schremmer? Probably not, but that's okay. If you're into longboarding, you've probably seen her name around. You should be on the lookout, however, because Mason's a treat to watch.
Surf

Meet Mason Schremmer, an Insanely Stylish North Shore Logger

1 min read
So is this what the future looks like?
Surf

Nothing to See Here, Just a Drone Towing a Hydrofoil

2 min read
There are a few people in surfing that positively ooze style. More than ooze, actually—style gushes from them. Asher Pacey is one of those people.
Surf

Asher Pacey Just Dropped the Most Stylish Clip You’ll See All Week

1 min read
Environment

Incredible Video Shows Blue Whale and Calf Playing with Dolphins in San Diego

1 min read
When you think of the greatest goofy-footers, chances are very good that Mark Occhilupo and Rob Machado are at the top of the list.
Surf

Occy Had Rob Machado on the Occ-Cast, and It Might Be the Best Episode Yet

1 min read
If there's one thing you want out of a shaper, it's the knowledge that they can actually surf.
Surf

Ben Webb on His 5’5 Flatfish Twinnie Is Just Plain Bee-ee-aaay-UTIFUL

2 min read
The man can play the ukelele.
Arts

This Is Vance Joy With a Pop-Up Concert at a Skate Park in Texas

1 min read
Surf

When Taj Burrow Books His Own Strike Mission to the Ments, You Know It’ll Be Good

1 min read
Surf

Here’s the NFL’s Take On Drew Brees’ Visit to Kelly Slater’s Surf Ranch

1 min read
Surf

A Local’s Guide to Navigating Uluwatu

1 min read