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The Inertia

The Inertia

Distributor of Ideas

Surf

In This 3-Minute Edit, You Can Watch the Ocean Hand Out Life-Altering Beat Downs

1 min read
Surf

Where Did Current World No. 1 Italo Ferreira Get So Spry? Answer: Mexico

1 min read
Surf

Gabriel Medina Buckles His Leg Grotesquely in Bali Freesurf Session

1 min read
News

Teen Dies in Brazil After Shark Rips Off Testicles and Part of Leg

1 min read
News

Australian Surf Lifesaving Athlete Jessica Collins Paralyzed in Freak Accident

2 min read
You ever hear someone say "they're so good they could surf on a table!"?
Surf

Here’s a Guy Who Wake Surfs on a Beer Pong Table

1 min read
The Paradise Projects is all about finding fun... and boy, do they succeed.
Surf

The ‘Paradise Projects’ Includes All the Best Vibes

2 min read
Not in Anglet, Laird.
News

French Mayor Bans Foilboarding Off Anglet Beaches

2 min read
Wouldn't it be weird to be so accomplished as a surfer that you need to do the things that Jamie O'Brien does?
Surf

Jamie O’Brien Is Doing Pitch-Dark Tow-Ins Now

1 min read
Surf

Sterling Spencer’s New Edit Is All About Rediscovering Surfing Is Just Play

2 min read
A male pilot whale has died after rescuers found it struggling in southern Thailand. It had 17 pounds of plastic in its stomach. Photos: Thai Wales
Environment

Pilot Whale With 80 Plastic Bags In Stomach Dies In Thailand

2 min read
Well, it's official. Italo Ferreira and Lakey Peterson are the winners of the newly named Corona Bali Protected.
Photos

Italo Ferreira and Lakey Peterson Won the Corona Bali Protected

2 min read
On a trip to Alaska, Spencer Lacy found a natural glacier slide and did something pretty damn cool looking.
Surf

Here’s How to Make Flat Water Stand-Up Paddling Way More Exciting

1 min read
Surf

Koa Rothman Has the Final Word at Maxing Cloudbreak

1 min read
Surf

Kelis Kaleopaa and a Dreamy Little Waikiki Session

1 min read
Surf

With a Little Work, It’s Still Possible to Find Untouched Portuguese Perfection

1 min read
Photos

12 of Our Favorite Contributor Images from May

2 min read
John Hubbard fired shots at a Leilani Estates resident trying to assess the damage to his home after Kilauea's eruption.
News

Watch as a Crazy Old Man Fires Multiple Shots at Big Island Residents Assessing Lava Damage

2 min read
Surf

Brad Domke and a Bit of Balinese Crowd Control

1 min read