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The Inertia

The Inertia

Distributor of Ideas

Surf

Big Wave Surfer Tammy Lee Smith Found Purpose After Letting Go of Her Career

2 min read
Surf

Who Doesn’t Love Wedge Carnage?

1 min read
Surf

Photographer Ben Thouard Shoots Tahiti’s Idyllic Landscapes Through Breaking Waves

2 min read
Environment

This 20-Second Clip of an Eye-to-Eye Encounter with a Minke Whale Is Cartoon-Like

1 min read
Watch Lamb of God and DevilDriver Frontmen Surfing In Malibu
Surf

Watch Lamb of God and DevilDriver Frontmen Surfing In Malibu

1 min read
Mountain

Iconic Skier Bode Miller Loses Young Daughter in Tragic Southern California Pool Accident

2 min read
Surf

Here’s J.O.B. In Selfie Mode While Being Chased By a Massive Mexican Wave

1 min read
Surf

The RVCA Team Goes on a Balinese Bender

1 min read
Jamie O'Brien spends his life chasing the best waves on earth. Most recently, the best waves were in Mexico.
Surf

Jamie O’Brien and Some Truly Massive Mexican Shacks

1 min read
Makua Rothman is, if you think about it, a good representation of the Hawaiian surfing ideal.
Surf

The Highlight Reel to End all Highlight Reels: Makua Rothman’s Winter

1 min read
Culture

Anthony Bourdain Highlighting Ethiopian Skateboarding Culture Is a Testament to How Cool He Was

1 min read
If you have not scene Nathan Oldfield's masterpiece, The Church of the Open Sky, then you have a problem in your life.
Surf

Dave Rastovich Is More of a Dolphin Than Most Dolphins

2 min read
Ah, the Wedge. Where good surfers go to get worked like no other place on earth. At the Wedge, it's not about making it out—it's about pulling in.
Surf

Just 13 Minutes of Pure, Raw Footage of Massive Wedge

1 min read
Volcom has a storied history on Oahu's North Shore. The Volcom Pipe house is a landmark, but it wasn't their first. Much like the surfers who stay at the house, it takes a while to work your way up the ladder.
Surf

A History of Volcom’s Many North Shore Houses

1 min read
Remember when Rick Kane won the contest at the wave pool, won a giant check worth a life-changing $500, and announced to the world that he was going to surf the big waves of the North Shore?
Surf

This Is Big Surf, the Arizona Wave Tank Where North Shore’s Rick Kane Came From

1 min read
There are certain waves in this world that look very manageable. Easy, mellow, and soft, they are enticing to everyone who likes rolling around on top of a wave. Then there are waves like Cave.There are certain waves in this world that look very manageable. Easy, mellow, and soft, they are enticing to everyone who likes rolling around on top of a wave. Then there are waves like Cave.
Surf

Albee Layer, Torrey Meister, Nic Von Rupp, and Brad Flora Go Spelunking

1 min read
Willian Cardoso and Johanne Defay won the Uluwatu contest, the makeup event for the Margaret River Pro.
Photos

40 Images From a Marathon Day at Uluwatu

3 min read
While it's not as good as we all know Uluwatu can get, even when it's not just right, it's still better than many other stops.
Photos

21 Photos that Prove Uluwatu Should Be a Permanent CT Fixture

2 min read
Environment

This Recycling Program Provides Ocean Debris For Environmentally-Friendly Businesses

2 min read