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The Inertia

The Inertia

Distributor of Ideas

The last few months north of the Los Angeles area have been a disaster.
Surf

Fire and Water: One Minute of Waves and Haze

1 min read
You know Nathan Florence. He is, of course, the brother of the man with two names and two world titles. But he's also much more than that.
Surf

You Have to See Nathan Florence’s Perfect Backdoor Bomb

1 min read
Filmed over the winter of 2015/2016, it's Jaws in all its glory, shot from high above and focusing on a few of the best big wave surfers on earth doing exactly what they do best.
Surf

This Is Quite Possibly the Most Beautiful Jaws Footage You’ve Ever Seen

1 min read
There are a handful of people who know Pipe like the back of their hand. Koa Rothman is one of them.
Surf

Koa Rothman’s Pipeline Bomb Is a Perfect Example of How Pipeline Should be Surfed

1 min read
Not a good thing to wake up to.
News

Terrifying Hawaii Missile Threat Emergency Alert Turns Out to Be a False Alarm

3 min read
You know where the waves are good? Maui.
Surf

3 Minutes B-Sides From Maui That Will Amp You Up

1 min read
News

Frank Quirarte’s ‘Heavy Metal’ Art Exhibit Is a One-Of-A-Kind Tribute to Maverick’s

2 min read
Filipe Toledo ain't exactly known for being a big wave guy.
Surf

Wanna See Filipe Toledo Surf Waimea?

1 min read
It's safe to assume that Lowe doesn't view wipeouts in the same way as a normal surfer.
Surf

Tom Lowe Made One Nazaré Bomb, Then Copped a Brutal Flogging

1 min read
Surf

It’s So Cold in Maine This Kid Tried out His New Skates Over Frozen Sand at the Beach

1 min read
News

Footage of Coast Guard Helicopter Saving Montecito Family Is Nothing Short of Heroic

1 min read
Surf

Alex Botelho Explains His Psychotic Back-to-Back Nazaré Waves

2 min read
This Guy Ghost Rides His Surfboard
Surf

Here’s a Guy Ghost Riding His Surfboard

1 min read
Surf

Watch Aritz Aranburu’s As-Good-As-It-Gets Mundaka Quadruple Barrel

1 min read
January 8th was a good day at Pipeline, especially for Kelly Slater, who found a Backdoor gem that he'll remember forever.
Surf

Watch Kelly Slater’s Perfect Backdoor Gem

1 min read
Surf

5 Simple Hacks to Improve Your Surf Photography

1 min read
Winter Storm Grayson was/is a real doozy, and so were the waves that came with it.
Surf

Winter Storm Grayson Delivered Some Seriously Raw Power

1 min read
Waveskiing is one of the least-seen forms of surfing. See it!
Surf

Waveski Madness Like You’ve Never Seen Before

1 min read
When Alex Botelho started paddling for this Nazaré bomb, it looked like it was going to be a horrendous wipeout. It was not.
Surf

Watch Alex Botelho’s Impossible Drop at Nazaré

1 min read