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The Inertia

The Inertia

Distributor of Ideas

Photos

California’s Swell Start to March

1 min read
Surf

Round 2 of Quiksilver Pro Gold Coast is LIVE

1 min read
Stephanie Gilmore has five World Titles. She knows surfboards, and so does her shaper. More importantly, he knows HER surfboards… and this video shows just how closely they work together.
Surf

Steph Gilmore’s Board Breakdown

1 min read
Surf

13-Foot Crocodile Shuts Down Western Australia Beach

1 min read
The newest news out of Point Break's remake is that an Australian soap actor has been cast as Johnny Utah. Luke Bracey has spent most of his career playing Trey Palmer in a series called Home and Away, which is more Sweet November than Bill and Ted's Excellent Adventures.
News

Point Break’s Newest Johnny Utah: Luke Bracey

1 min read
The girls are in the water for the very beginning of the much anticipated start of the 2014 ASP Tour year. Very soon, all of our questions about the ASP/ZoSea changes will be answered.
Surf

Snapper Gets Started: Roxy Pro 2014 Hits the Water

1 min read
Surfboard technology is ramping up as waves get bigger and bigger, and there are plenty of people outside the surf industry that know a lot more about hydrodynamics and aerodynamics than the shaper down the street from you.
Surf

GMac Rides Giant Waves on a Mercedes Benz

1 min read
Surf

Owen Wright’s Resurrection: Part IV

1 min read
February was a pretty amazing month for photos. For whatever reason, we received more incredible images from more incredible photographers than perhaps any other month. Even culling it down to fifty of our favorites was a tough job… but someone's got to do it. Now it's your turn to look through them. We promise, you'll love them as much as we do.
Photos

Fantastic 50: The Best Photos of February

1 min read
Surf

Tom Butler vs. Massive Mullaghmore Head

1 min read
Surf

Alex Gray’s Perfect P-Pass Barrel

1 min read
Surf

Owen Wright’s Resurrection: Part III

1 min read
Surf

Owen Wright’s Resurrection: Part II

1 min read
Kelly Slater Headspace 2
Headspace

HEADSPACE: Kelly Slater, Pt. 2

3 min read
Surf

Owen Wright’s Resurrection: Part I

1 min read
Large sharks have been strong enough to free themselves from baited hooks. Photo: Shutterstock
Environment

Massive Sharks Bend Drum Line Hooks to Free Themselves

1 min read
Video

Jordy Smith and Lyndall Jarvis on Their Wedding, the Proposal and Jordy’s “Skillz”

2 min read
Jeffreys Bay. This is what the Dream Tour looks like. Photo: ASP/Cestari
News

J-Bay is Back!

3 min read