In 2008, surfboard shaper Jake Moss was sick of feeling sick. A master craftsman with over 17 years of experience shaping boards with a devout following of surfers worldwide, Moss made the decision to only produce and manufacture high-performance eco-friendly surfboards in the healthiest, most sustainable and environmentally-conscious way possible. After two years of experimentation and feedback from his loyal customers, Jake developed a production process and combination of materials, which he called Eco-Flex®, that met his high standards of performance while minimizing negative health and environmental impacts.
In 2010, Moss became the first surfboard manufacturer to pursue a professional 3rd party Sustainability Report for the Eco-Flex® manufacturing process and facility. When Eco-Flex® received a Gold Level Endorsement of Sustainability, it set a benchmark for the surfboard industry.