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The Inertia

Yep, this shark fanaticism, fueled by an unprecedented number of juvenile Great White Sharks roaming the Southern California coastline lately, has officially reached pop culture status. That’s because Rob Lowe is involved. He was filmed this weekend off Santa Barbara by the omnipresent TMZ, SUPing with a pair of pups. Accident? Probably not: Lowe filmed this ridiculously-flamboyant shark week promo (below) so the timing could hardly be more perfect. Discovery Channel’s Shark Weekend kicks off this weekend.

Rob’s Malibu born and bread so he knows a little bit about the ocean. And he might even know how the whole pro surfer thing works. Best line? “Get a shot of my free board.”


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