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The Inertia

The Inertia

Distributor of Ideas

Here's a look at John John Florence's upbringing on the North Shore. It explains a lot.
Surf

John John Florence’s Upbringing Explains a Lot

1 min read
Surf

Shipstern Bluff Handed This Guy on a Traditional Paddleboard the Beating of His Life

2 min read
Surf

Rare Sights: Here’s Joel Parkinson on a Skimboard at Kelly’s Wave

1 min read
Craig Anderson. The paddle struggle is real. Photo: Outside TV
Surf

Craig Anderson Admits Paddle Out Defeat During Epic Chile Trip with Rob Machado

2 min read
Surf

Travis Rice and Ian Walsh Sailed 2,500 Nautical Miles in Search of Untapped Perfection

2 min read
Surf

Here’s Kai Lenny Upping the Performance Level at Jaws and Getting Torn Apart All at Once

1 min read
Surf

Here’s Sierra Kerr Getting Absolutely Slotted at Kelly’s Surf Ranch

1 min read
John John Florence party waves with a longboarder who looks suspiciously like Filipe Toledo.
Surf

Here’s How John John Florence Deals With Snakes

1 min read
Surf

Let’s Revisit the Moment in the Pipe Masters When a Turtle Distracted the GOAT

1 min read
Carissa Moore tied the knot this weekend.
News

Carissa Moore Got Married Over the Weekend!

1 min read
We've all been where this kid is at.
Surf

This Little Kid’s Wetsuit Struggle Is Everything

1 min read
Foil master Lenny and Pipe Master O'Brien headed out on a ski to Third Reef and did something that only a handful of people on earth could do.
Surf

Jamie O’Brien and Kai Lenny Foil-Surfed Third-Reef Pipeline

1 min read
Who Is JOB has been on the internet for a surprisingly long time.
Surf

JOB’s 5 Days of Pumping Surf in Mexico

1 min read
At the fabled Honolua Bay, after a morning of warbly conditions, everything came together.
Surf

Oh Honolua, How We Adore Thee

1 min read
Everything about this situation would have been preferable to the one I experienced. Photo: McLeod/DryRobe
Gear

This Is the Warmest Change Robe We’ve Seen

2 min read
Surf

How Freakin’ Cute Is this Little Guy Riding Waves With His Mom?

1 min read
Mountain

The Swedish Coast Guard Had an All-Time Boat Chase Going After This Maniac

1 min read
Surfer Magazine asked Albee Layer to become an actor for a North Shore sequel.
Surf

Albee Layer Played Rick Kane Junior in Surfer’s Most Hilarious Skit

1 min read
Mountain

Freediver Kiki Bosch Explains How Diving in Frigid Iceland Helped Her Cope With Being Raped

1 min read