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The Inertia

The Inertia

Distributor of Ideas

Culture

This Film Explores Indonesians’ Symbiotic Albeit Tenuous Relationship with Volcanoes

2 min read
The '80s were by far the coolest time in surfing. Clothes were bright and tight, and Occy was King.
Surf

Billabong Just Made the Best ’80s Throwback Movie Trailer

1 min read
Kimi Werner is much more comfortable in the ocean than most. That's why Mercedes Benz latched onto her.
Surf

Kimi Werner Is the Newest Face of Mercedes Benz’s Campaign About Successful Women

2 min read
Surf

This Barrel That Kai Lenny Snagged in Oregon Recently Is Insane

1 min read
Rob Machado and Taylor Steele strategize post drone-fall. Photo: Proximity
Surf

Rob Machado and Craig Anderson Bummed to Lose a Drone During Epic Chile Session

2 min read
The Thomas Fire is one of four massive wildfires sparked on Monday and Tuesday. Photo: Ventura County Fire Department, via European Pressphoto Agency
News

Southern California Fires Force Over 27,000 to Flee Their Homes

2 min read
Surf

Alex Knost Just Dropped the Most Stylish Edit We’ve Seen from Kelly’s Wave Pool

1 min read
Surf

Dylan Hronec Is the Surfing Samurai

1 min read
Moran's surfing in this edit is the best we've ever seen it.
Surf

5 Minutes of Colin Moran You Don’t Want to Miss

1 min read
Surf

This Is What Happens When Things Go Very Wrong During a Rescue at Nazaré

2 min read
Alana Blanchard and Jack Freestone, surfing's strongest power couple, just became parents.
Surf

Alana Blanchard Just Had Her Baby!

1 min read
Conner Coffin won the 2017 Vans World Cup at Sunset Beach.
Photos

Conner Coffin Wins 2017 Vans World Cup at Sunset Beach

2 min read
Jai Lee is Australia's very own style king.
Surf

Here’s Some of the Best Longboarding You’ve Ever Seen

1 min read
A Family Surf Session at The Cove
Surf

A Family Surf Session at The Cove

1 min read
Mitch Hargreaves, a 19-year-old with a GoPro in his mouth, surfed over a shark at Cellito Beach in New South Wales, Australia.
Surf

19-Year-Old Surfs Directly Over Shark

1 min read
Seabass at Sunset
Surf

Watch Seabass’ Two-Turn 9.77 at Maxing Sunset

1 min read
Gilmore, everyone's favorite smiliest, shreddiest beauty, won the event with the same certain-something that only Stephanie Gilmore possesses.
News

Stephanie Gilmore Wins Maui Women’s Pro at Honolua Bay

3 min read
Surf

Inside the Nazaré Swell that Broke Andrew Cotton’s Back

2 min read
Surf

Albee Layer Learns the Hard Way that New Zealand Sea Lions Don’t Mess Around

1 min read