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The Inertia

The Inertia

Distributor of Ideas

Mason Ho surfing at Ehukai Beach Park
Surf

Here’s Mason Ho Blowing Spectators’ Minds at Ehukai Beach Park

1 min read
Kelly Slater sitting at a table with John Moore
Surf

Kelly Slater and John Moore Talk About Outerknown, Creativity, and Being In the Business of Risk-Taking

1 min read
a shark next to paddlers in Santa Barbara, California
Surf

Santa Barbara Locals Get Up Close and Personal With Great White Shark

1 min read
A big barrel on the New Jersey coast
Surf

A Look at When Skeleton Bay Shows Up on the East Coast

1 min read
Jamie O'Brien Mason Ho in a Pipeline barrel together
Surf

Mason Ho and Jamie O’Brien Shared a Pipeline Party Barrel on Valentine’s Day

1 min read
Kai Lenny and Lucas Chumbo
Surf

Here’s How Kai Lenny and Lucas Chumbo Prepared for the Nazaré Tow Challenge

1 min read
chris johanson art for vans
Environment

Vans and Portland Artist Chris Johanson Release Eco-Conscious Collaboration

2 min read
Ben Gravy in front of Trump Plaza
Surf

Ben Gravy and Blair Conklin Watch from the Water as the Trump Plaza Is Demolished In Atlantic City

1 min read
hunter jones releases HJTV
Surf

Hunter Jones Releases ‘HJTV’ Vlog

1 min read
Asher Pacey surfing in Morocco
Surf

Asher Pacey Maxes Out the Style Meter In Morocco

1 min read
Hossegor waves Jet Skier watch
Surf

Hossegor Was Massive on Valentine’s Day

1 min read
All Time

All-Time: Hossegor’s Morning Mist and Perfect Tubes in a Moment that Wasn’t Meant to Last

2 min read
John John Florence surfing North Shore sandbar
Surf

John John Florence, Kelly Slater, Jack Robinson, and More Attack a Violent North Shore Sandbar

1 min read
Jamie O'Brien surfing Pipeline
Surf

Jamie O’Brien’s Favorite Thing in the World Is Surfing Maxed Out Pipeline on a Gerry Lopez Surfboard

1 min read
Nathan Florence in a barrel at Pipeline
Surf

Nathan Florence Posts 16 Minutes of Raw POV Footage From Maxing Pipeline

1 min read
Two surfers on wave at Pipeline
Surf

20 Minutes of Raw, Uncut Valentine’s Day Pipeline Chaos

1 min read
Surfer at Pipeline
Surf

Valentine’s Day Pipeline Swell Was the Best Gift Any Surfer Could Have Ever Asked For

1 min read
Michael Ho surfing on the North Shore
Surf

Mason Ho and Michael Ho Show How to Properly Pull Into a Closeout at a North Shore Sandbar

1 min read
Mick Fanning and Ross Williams
Surf

Mick Fanning and Ross Williams Discuss How Many Events Should Be Surfed To Win The 2021 World Title

2 min read