• Surf
  • Mountain
  • Gear
  • Features
  • Environment
  • Health
  • WATCH
  • Inspire Courses
  • Opinion
  • Travel
  • Contributors
  • evolve
  • Podcasts

Business & Media

Business & Media

Shock Advertising: Get It Right

Zach Weisberg
Staff
Business & Media

We’re Hip, Right? Surfing’s Identity Crisis

Matt Warshaw
Community
Business & Media

So Hard “Core”

Alexander Haro
Staff
Business & Media

Review: Imperfect Solitude by Tom Mahony

Clifton Evers
Community
Business & Media

Defining Surfing’s Role Models

Paul Anderson
Community
Business & Media

Surfing in 2010: The Good, Bad, and Ugly

Tetsuhiko Endo
Community
Business & Media

Andy Irons’ Autopsy Report Delayed

Zach Weisberg
Staff
Business & Media

The Most Popular Stories of 2010

The Inertia
Staff
Business & Media

Where Surf “Journalism” Succeeds: Do No Harm

Alexander Haro
Staff
Business & Media

Surfing vs. Sex: An Industrial Paradox

Wes Hutchinson
Community
Business & Media

Surf Media: Living the Dream?

Zach Weisberg
Staff
Business & Media

Review: Stoked and Broke

Tetsuhiko Endo
Community
More Stories
The Inertia
Founded in 2010, The Inertia is the definitive voice of surf and outdoors. We approach the natural world and its devoted culture with curiosity, optimism, and respect. We take pride in bringing our passion for the oceans and mountains to life through original films, reporting, and monumental gatherings. We aim to make a positive impact on our planet through partnerships with nonprofits working hard to preserve earth’s sacred places.

The Inertia is part of AllGear Digital's portfolio of media brands.

  • About
  • Advertise
  • Terms of Service
  • Contact
  • Get Involved
  • Privacy Policy