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Surf

Surf is truly where you find it. That’s The Inertia’s guiding light. From high-performance surfing at the world’s most famous breaks, to riding waves in little-known regions of the world on random equipment, we cover surf. Everywhere.

John John Florence found a wave at Backdoor that everyone on earth can appreciate.
Surf

John John’s Backdoor Bomb Was Absolute Madness

1 min read
Here are John John's tips to get yourself out when the inevitable happens. It's from a book with his name on it called A Field Guide To Waterman Things.
Surf

John John Florence’s Tips on How to Get Your Ass Out of the Sand

2 min read
The murder occurred on Thursday afternoon. Image: Hawaii News Now
Surf

Horrific Murder Occurs on the North Shore; $100,000 Reward Offered

4 min read
Like Water premiere Hawaii
Surf

World Premiere of Like Water Tonight at Turtle Bay!

1 min read
The North Shore is a nice place to be. You know why? Because there are rules that keep it that way, and there are people who will enforce the rules.
Surf

Kaiborg’s Golden Rules for Tourists Who Want to Survive the North Shore

1 min read
Surf

This Guy Foiled a Tidal Bore and He Made it Look Really Fun

1 min read
Surf

A ‘QS Rookie Shares Life Lessons from Her First Year on Tour

5 min read
Surf

I Went to New Zealand to Score Waves Like This, And Got That and So Much More

2 min read
The '80s were by far the coolest time in surfing. Clothes were bright and tight, and Occy was King.
Surf

Billabong Just Made the Best ’80s Throwback Movie Trailer

1 min read
Kimi Werner is much more comfortable in the ocean than most. That's why Mercedes Benz latched onto her.
Surf

Kimi Werner Is the Newest Face of Mercedes Benz’s Campaign About Successful Women

2 min read
Surf

This Barrel That Kai Lenny Snagged in Oregon Recently Is Insane

1 min read
Surf

How the Business of Selling to Ocean and Mountain Lovers Contributes to Destroying the Earth

8 min read
After an amazing climax at the Maui Pro Honolua Bay, the Women’s World Title has been decided but do Smivvy and Vaughan Deadly break it down in the latest ep of Ain’t That Swell? Hell no!
Surf

Ain’t That Swell: Men’s Title Climax, Gabby’s Domination, and Aqua Dumping

1 min read
Have you always wondered how many calories you burned on your last session? Me neither!
Surf

This Surfboard Records Data About Your Session and Sends It to Your Phone

2 min read
Rob Machado and Taylor Steele strategize post drone-fall. Photo: Proximity
Surf

Rob Machado and Craig Anderson Bummed to Lose a Drone During Epic Chile Session

2 min read
Photo: Tribes of Palos Verdes.
Surf

The Malloy Brothers Are Psyched to Tell a “Non-Corny Surf Story” with The Tribes of Palos Verdes

2 min read
Surf

Two Fundamental Ways Surfing Is More Like Skiing than Snowboarding

4 min read
Best wave of your life? It might've already happened.
Surf

What If I’ve Already Caught the Best Wave of My Life?

6 min read
Surf

The Rules of When, Where, and How to Surf Leashless

5 min read