When you see Jamie O’Brien strolling down the beach towards maxing out Pipeline wearing a self-branded speedo and lugging a soft-top under his arm, you’re probably not thinking, “there goes surfing’s greatest serial entrepreneur.” Jamie, however, is just that. Besides being a modern Pipe icon, Jamie is perhaps the surf world’s most savvy businessman. He has single-handedly shaped and reshaped the earning potential of freesurfers.
Most people these days, however, know Jamie from his prolific (see viral) vlogs, his Red Bull series, or his early films that kick-started his freesurfing career. When Jamie chose to end his series with Red Bull and film under his own brand, he was ahead of the curve (everybody has a vlog now). But is J.O.B. trailblazing again? Perhaps. His new surf school, the Jamie O’Brien Surf Experience and surf training app, is certainly a change in direction for him.