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The Inertia

The Inertia

Distributor of Ideas

There's so much to be gleaned from Kelly Slater and Daniel Thomson's 15 minute chat about board design.
Surf

There’s So Much to Be Gleaned from Tomo and Kelly Slater Chatting Board Design

1 min read
Adam Francis Kennedy D'Esposito was last seen in Rosarito on September 8th.
Surf

Have You Seen This Surfer Who Is Missing In Mexico?

2 min read
Josh Kerr's life after the tour looks pretty much perfect: perfect waves, a loving family, and plenty to do. Does life get any better?
Surf

This Is Exactly Why Josh Kerr Retired From the Tour

2 min read
Humpback whales breaching
Environment

Whale Watchers Stunned By Extraordinary Humpback Whale Triple Breach

1 min read
Bethany Hamilton, Alana Blanchard, and Nikki van Dijk joined the new crop of the Rip Curl Women's team for a few idyllic days in Bali.
Surf

The New Crop of Rip Curl Women Went to Bali and Bethany Hamilton, Alana Blanchard, and Nikki van Dijk Dropped In

1 min read
Shark attack victim Justine Barwick from Tasmania was flown to Brisbane after she was attacked while holidaying in the Whitsundays. Picture: David ClarkSource:News Corp Australia
News

Dual Australian Shark Attacks in 24 Hours Prompt Authorities to Set Drum Lines In the Whitsunday Islands

3 min read
Disney's Typhoon Lagoon has been around since 1989. Pay homage to the old thing!
Surf

5 Minutes at One of Surfing’s OG Wave Pools: Disney’s Typhoon Lagoon

1 min read
Jared Mell leans back on a tiny San O peeler.
Surf

Jared Mell and an Idyllic SanO Summer Day

1 min read
Diving with sharks
Surf

Watch Great White Shark Steal This Guy’s Fish and Send Chills Through Everyone on the Boat

1 min read
The Quiksilver team launched an aerial assault on Waco, Texas. Welcome to the future of surfing.
Surf

Watch the Quiksilver Team’s Complete and Utter Aerial Assault on Waco, Texas

1 min read
Acclaimed photographer Zak Noyle talks about his early inspirations for water photography. Screenshot: Youtube
Surf

Master Lensman Zak Noyle Is on a Mission to Share the Beauty of Hawaii With the World

1 min read
Yikes! Photo: Youtube
Surf

Things Don’t End Well for This Guy Who Paddled for the Same Wedge Bomb as JOB

1 min read
Surf

This Is What Nate Tyler Does With His Favorite Boards at His Disposal and a Plethora of Central California Waves

1 min read
Video of Dimitri Maramenides kiteboarding during Hurricane Florence went viral last week. But with all the free publicity he got for his business, it may not have been a stupid stunt after all.
Surf

Meet the Man Behind That Viral Hurricane Florence Kite Surfing Video

2 min read
Oli Adams tears into a New Zealand wall.
Surf

New Zealand Is a Veritable Playground For Those Who Enjoy Going Left

1 min read
Kelly Slater with Laird Surfcraft's Justin Laird
Surf

This Guy Shaped Kelly Slater’s Literal Dream Board, then Spent a Year Trying to Give It to Him

2 min read
France, Beach break, beachbreak, Hosseger, La Graviere, barreled
Surf

This 11-Second Clip of a Beautiful Tube at La Gravière Will Make Your Day Better

1 min read
Sterling Spencer sneaks into some Pensacola shade. Surfing's resident centaur is living his best life.
Surf

Sterling Spencer Is Living His Best Life Hunting Small Waves in the Gulf

1 min read
Over 84,000 commenters noticed the especially suggestive nature of this graphic published by a hurricane monitoring Facebook page. Photo: National Hurricane Updates/Facebook
Environment

Hurricane Tracking Website Maps Florence Devastation and It Looks Like, Uh…

2 min read